Wild Echidna Enterprises was founded in 2018 by James Wood as a sole trader.
The conception of the current business developed in 2005 when James wanted to acknowledge the creativity of the human spirit and Wild Echidna Productions (unofficial) produced a series of home videos.
Seeking an Australian 'metaphor' for how James expressed his own spirituality and the creative contribution he was making to the church and wider community - the 'wild' Echidna seemed to capture the essence of a creature who dwelt close to the ground and searched for nourishment and food 'hidden' in the earth (Latin = humus; Hebrew = adamah).
Explaining the Logo:
The Echidna: Just as the 'Wild Goose' symbolised the Holy Spirit in Scotland - James' 'wild echidna' represented an earthy and grounded (humus - of the earth) metaphor for dealing with real-life issues in his life.
The echidna - in his opinion - expressed both the strength and resilience of the human spirit but also the
vulnerability of our human being and condition.
The Tree: Gratitude - James believes - is one of the surest ways to genuine Peace.
A 'peace' borne from struggle.
A 'peace' borne from transformation.
A 'peace' that becomes the shelter and place of solace.
Our lives are a living reality symbolised in the 'tree of life' -
whose roots in the earth are as important as the branches that bring relief on a summers day.
The tree is also the source of James' woodworking endeavours - which brings much joy.
The Sun: The rising sun, the 'open grave', the dawning of something 'new' - whatever that may be in whatever
context - connects us all to something bigger than ourselves.
The sun - remains the source of life on our precious planet.
The 'open grave' in the Easter Mystery - remains the source and sustainability of James' faith.
The openness to the 'next adventure', the challenging idea, the ambitious endeavour - gives us meaning ...